Name : Heng Yi Jia
Student ID : 1091100897
Proposal 1 : HUP SENG
Product Category
: Food & Beverage
Information :
-
Market in
domestic & over 40 countries in Asia, Europe, America, Africa , Mid-Asia &
etc.
-
Associates Cap
Ping Pong, KERK , In-Comix, Wang Wang & 王三阳
-
Their customers
normally are hypermarkets , supermarkets, wholesalers, minimarkets, medical
halls, sundry shops , etc.
-
Their slogan is
“Quality is Our Promise”.
Issues and
Problem
·
Lack of
advertisement and promotion on their product and corporate identity
·
Their design is
too classical that might only attract old age people
·
They did not give
identity on the cream crackers, so people do not know how it taste like
·
People expect for
more than that, they expect for changes and surprises
Ideas / Concept
· Create a healthy eating habits for
young and old
· Rebrand and re-position the company in
market
· Create a more attractive packaging to
attract all age range of people
· Create new concept to attract young
and old
Citations / References :
Name : Heng Yi Jia
Student ID : 1091100897
Proposal 2 : Ginvera Natural Bath Series
Product Category
: Body Care
Information :
-
Established in
1985 by Dr Tor Lam Huat, L.D. Waxson is the pioneer manufacturer in beauty
& body care products in Singapore.
-
Their product
market reach more than 15 countries including USA, Europe, Japan , Middle East
and South East Asia countries.
-
Ginvera Natural
Bath Series is a series of shower cream that suitable for every members in
family
Market Situation :
-
Target to
everyone in family
-
Attract consumer
who search for product that nourishing and moisturizing skin
Issues / Problem :
· Packaging design too simple and not
attractive
· Their branding not strong enough to
its brand position
· Shower cream is not out-standing
enough
· People confuse to their corporate
identity as they product design varies in each series
Ideas / Concept :
· Rebrand and redesign for their product
packaging
· Create an eco-friendly environment and
encourage people to use eco-friendly product
· Reposition – when people think about
natural and enriched nutrients shower cream , they think about ginvera
Citation / Reference:
Name : Heng Yi Jia
Student ID : 1091100897
Proposal 3 : Ibumie
Product Category
: Food & Beverage
Information :
-
Produced by
Biz-Allianz International (M) Sdn. Bhd. , subsidiary of OCB was incorporated in
1982
-
Ibumie instant
noodles product appears as a flavorful , authentic and traditional Malaysian
favorites
-
Premium quality
noodle made from high Protein Flour
-
Captures the
essence of age-old authentic recipes
Market Situation :
-
Target for young
and old who love authentic and traditional Malaysian favorites
-
Target for people
who seek for instant preparation of a meal
Issues / Problems :
· Packaging design is not authentic
enough and unable to gain attention
· They neglect the nutrients value in
advertising
· People used to think that instant
noodles are harmful to health
· Compete with famous brand such as
Maggi
Ideas / Concept :
· Redesign the packaging
· Create a tasty and healthy instant
noodles
· Provide tips on preparing a healthy
meal with Ibumie instant noodles and tips on healthy lifestyle
· Make an official website for Ibumie
Instant Noodle product
· Strengthen their authentic concept and
emphasize on their selling point
Citation / Reference:
