FYP Proposal

Name                          : Heng Yi Jia

Student ID                  : 1091100897

Proposal 1 : HUP SENG

Product Category : Food & Beverage

       

Information :

-        Market in domestic & over 40 countries in Asia, Europe, America, Africa , Mid-Asia & etc. 

-        Associates Cap Ping Pong, KERK , In-Comix, Wang Wang & 王三阳

-        Their customers normally are hypermarkets , supermarkets, wholesalers, minimarkets, medical halls, sundry shops , etc.

-        Their slogan is “Quality is Our Promise”.

Issues and Problem

·       Lack of advertisement and promotion on their product and corporate identity

·       Their design is too classical that might only attract old age people

·       They did not give identity on the cream crackers, so people do not know how it taste like

·       People expect for more than that, they expect for changes and surprises

Ideas / Concept

·       Create a healthy eating habits for young and old

·       Rebrand and re-position the company in market

·       Create a more attractive packaging to attract all age range of people

·       Create new concept to attract young and old

Citations / References :

http://www.hupseng.com/

Name                          : Heng Yi Jia

Student ID                  : 1091100897

Proposal 2 : Ginvera Natural Bath Series

Product Category : Body Care

Information :

-        Established in 1985 by Dr Tor Lam Huat, L.D. Waxson is the pioneer manufacturer in beauty & body care products in Singapore.

-        Their product market reach more than 15 countries including USA, Europe, Japan , Middle East and South East Asia countries.

-        Ginvera Natural Bath Series is a series of shower cream that suitable for every members in family

Market Situation :

-        Target to everyone in family

-        Attract consumer who search for product that nourishing and moisturizing skin

Issues / Problem :

·       Packaging design too simple and not attractive

·       Their branding not strong enough to its brand position

·       Shower cream is not out-standing enough

·       People confuse to their corporate identity as they product design varies in each series

Ideas / Concept :

·       Rebrand and redesign for their product packaging

·       Create an eco-friendly environment and encourage people to use eco-friendly product

·       Reposition – when people think about natural and enriched nutrients shower cream , they think about ginvera

Citation / Reference:

http://www.ginvera.com/

Name                          : Heng Yi Jia

Student ID                  : 1091100897

Proposal 3 : Ibumie

Product Category : Food & Beverage

Information :

-        Produced by Biz-Allianz International (M) Sdn. Bhd. , subsidiary of OCB was incorporated in 1982

-        Ibumie instant noodles product appears as a flavorful , authentic and traditional Malaysian favorites

-        Premium quality noodle made from high Protein Flour

-        Captures the essence of age-old authentic recipes

Market Situation :

-        Target for young and old who love authentic and traditional Malaysian favorites

-        Target for people who seek for instant preparation of a meal

Issues / Problems :

·       Packaging design is not authentic enough and unable to gain attention

·       They neglect the nutrients value in advertising

·       People used to think that instant noodles are harmful to health

·       Compete with famous brand such as Maggi

Ideas / Concept :

·       Redesign the packaging

·       Create a tasty and healthy instant noodles

·       Provide tips on preparing a healthy meal with Ibumie instant noodles and tips on healthy lifestyle

·       Make an official website for Ibumie Instant Noodle product

·       Strengthen their authentic concept and emphasize on their selling point

Citation / Reference:

http://www.biz-allianz.com